Japan is a country that is renowned for its technological advancements, high-quality products, and rich culture. In recent years, the country has also made significant strides in the world of e-commerce and online marketplaces. With a population of over 126 million people, Japan is a lucrative market for e-commerce businesses. If you are looking to expand your online business to Japan or simply want to know where to shop online while in Japan, this article will highlight some of the best places for online ecommerce and marketplaces in Japan.
Rakuten
Rakuten is one of the largest online marketplaces in Japan, with a market share of over 20%. It was founded in 1997 by Hiroshi Mikitani and has since grown to become a leading e-commerce platform in Japan. Rakuten offers a wide range of products, including electronics, clothing, books, and food. The platform also has a point system, where customers can earn points for every purchase they make, which can then be used to make future purchases on the site.
One of the unique features of Rakuten is the Rakuten Ichiba platform, which is a marketplace where small and medium-sized businesses can sell their products. The platform has over 70,000 sellers, making it a great place for entrepreneurs to start selling their products in Japan.
Amazon Japan
Amazon Japan is the Japanese version of the popular e-commerce platform, Amazon. It was launched in 2000 and has since grown to become one of the largest online retailers in Japan. Amazon Japan offers a wide range of products, including electronics, books, fashion, and groceries.
One of the advantages of using Amazon Japan is that the platform is available in both English and Japanese, making it accessible to both local and foreign customers. The platform also has a reliable delivery service, with same-day delivery available in some areas.
Yahoo! Shopping
Yahoo! Shopping is another popular e-commerce platform in Japan, with a market share of over 12%. The platform offers a wide range of products, including electronics, fashion, and beauty products. Yahoo! Shopping also has a point system, where customers can earn points for every purchase they make, which can then be used to make future purchases on the site.
One of the advantages of using Yahoo! Shopping is that the platform has a feature called “Yahoo! Auction,” which is a marketplace where customers can bid on items in real-time. This feature is great for finding unique and rare items that may not be available on other e-commerce platforms.
Zozotown
Zozotown is an online fashion retailer in Japan, with a market share of over 20%. The platform offers a wide range of fashion products, including clothing, shoes, and accessories. Zozotown is particularly popular among young people in Japan, with a focus on trendy and fashionable clothing.
One of the unique features of Zozotown is the “Zozomat” measurement system, which allows customers to input their measurements and receive recommendations for clothing that will fit them perfectly. This feature has made shopping for clothes online much easier for Japanese customers, as many Japanese people have difficulty finding clothing that fits them properly.
Mercari
Mercari is a mobile app-based e-commerce platform in Japan, with a focus on second-hand goods. The platform offers a wide range of products, including clothing, electronics, and home goods. Mercari is particularly popular among young people in Japan, with a focus on sustainable and eco-friendly shopping.
One of the advantages of using Mercari is that the platform is easy to use and has a reliable delivery system. The platform also has a feature where customers can negotiate prices with sellers, making it a great place to find deals on second-hand items.
Conclusion
Japan is a country with a vibrant e-commerce and online marketplace scene, with many platforms and marketplaces beyond the ones mentioned above. However, the five platforms highlighted in this article are some of the most popular and widely used in Japan, making them great places to start for businesses or individuals looking to expand their online presence in Japan.
One thing to keep in mind when entering the Japanese market is that Japanese consumers tend to value quality, reliability, and customer service. Therefore, it is important to ensure that the products or services offered meet these standards and that customer service is a top priority.
Another aspect to consider is the language barrier, as not all Japanese consumers are proficient in English. Therefore, it may be necessary to have Japanese language support for customer service and website content.
Overall, Japan is a lucrative market for e-commerce businesses and individuals, with a strong emphasis on quality, reliability, and customer service. By utilizing the popular e-commerce platforms and marketplaces mentioned above, businesses and individuals can tap into this market and potentially see great success.
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